In 1982 Fritz Sieber founded the Simba Toys company with his son Michael and five employees. Thanks to prudent company mergers, the SIMBA DICKIE GROUP now incorporates several successful, independent companies that cover all areas of the toy market.
The first office in Hong Kong was established in 1984. The international orientation opened the group to the foreign sales market, which today has generated over 70% of the whole turnover. Today the SIMBA DICKIE GROUP has subsidiaries in over 22 countries worldwide.
The group’s product range now comprises more than 4,000 items.