Provogue is a fashion & lifestyle retail business owned by Provogue (India) Limited, a public company listed on the Mumbai and National stock exchanges. The Provogue Brand was developed and launched in 1998 as a Menswear fashion range of contemporary clothing with a styling that made it relevant for the Indian market and quickly established leadership. Over the years the Brand has evolved into a comprehensive collection of men’s and women’s fashion apparel and accessories and has won numerous awards throughout its history.
The Provogue brand continues its heritage as India’s leading fashion label, by continuously evolving garment designs, introducing new categories, enhancing its retail environments and extending its reach through new locations across the country. Most recently Provogue has introduced a range of fashion watches, footwear, innerwear, sunglasses etc. to compliment the collections. Provogue has always projected its brand through Iconic Brand Ambassadors and is today proud to have superstar Hrithik Roshan and Sonakshi Sinha representing its brand through their youthful style, passion and vibrancy, which reflects the brand’s core values. In addition, Provogue operates an office in Hong Kong to manage the sourcing of offshore raw materials.