Latt Liv

You are here: HOME

Latt Liv

Our story begins with a woman named Ying, and her husband, Shengqiang from Guiyang, China. Ying started her career as a fashion designer, while Shengqiang worked in the tourist industry. As a young couple recently married, they followed their dreams and travelled to another city, Zhongshan, where they opened their very first clothing outlet. Fashion and apparel was their primary industry with Ying using her creative talent and experience while Shengqiang implementing his capability to build a network and grow the business. As they decorated the clothing outlet with house inventory items to create a homely feel, customers came not only to buy clothes, but also asked if they could buy the shop decoration items too! Thus, a new idea was born and a brand-new outlet full of affordable, carefully selected household items was planned as their next project to start. Ying and Shengqiang created a mission to let everyone enjoy simple good design products at a very friendly price – the Scandinavian way. Things grew quickly since the days of it being a small start-up business. One outlet became 2, then 3, then 10 and then…a lot! The outlets are today called Lätt Liv.