The brand "Mufti" stands for cutting edge fashion in casual wear, with a focus on shirts , jeans, t-shirts, sweatshirts, sweaters and jackets. It is currently available across India in 191 Exclusive stores and 1050 multi brand stores, with 42 outlets in Shoppers stop, 73 outlets in Westside, 15 in Globus, 13 in Maya & 8 in Central. Mufti is a term used for casual dressing, as opposed to wearing a uniform, derived from colonial India's armed forces.We mean: Alternative Clothing. The main USP at Mufti lies in its innovation and originality. Everything, beginning from its name and its business values to its image and advertising, reflects this belief.