We have always been doing things differently and been first at it as well.
In 1995,we were the first international brand to be made available to the Indian market, the first to have exclusive outlets, the first to offer such a wide range in fits, fabrics and styles.
And what have we done since 1995?
A whole string of firsts. First casual brand to open exclusive store, first apparel brand to go on television, Lee Dance Furnace, Lee A to Z of Rock, Lee Model Hunt, a super model calendar with Yana Gupta, a website, (leelounge.com); First brand to have a WAP site, giving customers virtually everything they need to know about Lee: catalogues, downloads, contests, limited edition stuff and giveaways to die for.