A power brand with an international feel and a unique style quotient. Designed for the rebellion of youth and the revolution of the spirit.
A brand that offers a range of stylish threads to the bold, brash redel. Like Worn-Out jeans (2003), with a broken-in look for those who prefer to stand out in the crowd. Revealingly Low jeans (2004), with inherent sex appeal, for those who never have to try too hard, for anything. And Shreds (2005), with an unfinished look, for those who dare to be themselves.
Jeans, shirt, jackets – hardy gear with cutting edge style. In a variety of vibrant washes, treatments, cuts and fits. That reflect the attitude of the wearer – stylish and sexy, cool and comfortable.